The bottom lineThe FCA has added selfie-wealth.com to its Warning List as a clone firm, saying it is using the identity of authorised firm GAINXALPHA LIMITED. For retail readers, the practical step is to verify any contact details against the FCA Firm Checker before sending money or sharing personal information.
The FCA’s latest clone-firm alert
On 30 July 2026, the FCA listed selfie-wealth.com as a clone of a previously FCA-authorised firm. The regulator says the scammers are using the website names selfiewealth.co.uk and selfie-wealth.com, plus a telephone number, to impersonate GAINXALPHA LIMITED, which the FCA identifies as the genuine authorised firm.
The FCA says the clone firm is not authorised and has been contacting people while pretending to be an authorised business. The page places the warning on the FCA Warning List, which is the regulator’s live list of firms it believes are operating without permission or using scam tactics.
- Clone firm name: selfie-wealth.com
- Websites listed: selfiewealth.co.uk and selfie-wealth.com
- Genuine authorised firm named by the FCA: GAINXALPHA LIMITED
- FCA firm reference number for GAINXALPHA LIMITED: 789721
Why this matters for retail investors
Clone-firm scams matter because they can look like normal broker or investment outreach while using a real firm’s identity to build trust. In practice, that can make an unsolicited call, email or website appear more credible than it is.
The FCA says customers dealing with an unauthorised firm would not have access to the Financial Ombudsman Service or FSCS protection if things go wrong. The regulator also notes that people who have already sent money may need to consider the Payment Systems Regulator’s scam-account protections if the payment was made on or after 7 October 2024.
The implication is straightforward: if a platform or broker uses a familiar firm name but the contact details do not match the FCA register, the mismatch itself is a warning sign. That is an inference from the FCA’s guidance and warning-page format, not a separate allegation by the regulator.
What readers can verify next
Readers can confirm whether a firm is authorised by using the FCA Firm Checker and comparing the website, phone number and firm reference number with the official record. The FCA says scammers may mix genuine firm details with false contact information and may change those details over time.
The FCA also tells consumers to use contact details taken from the official record, not from a caller, message or website that initiated the contact. If a firm is not on the Firm Checker, the regulator says to contact it through the details shown on the register and to report suspected scams online.
For readers screening broker offers, the key point is to verify the legal entity first, then the permission status, and only then the trading or investment product being offered.
- Check the firm name, website and phone number against the FCA record
- Do not rely on contact details supplied by the caller or email
- Report suspected scams to the FCA if you have been targeted
Editorial note. This report explains a public record and is not investment, legal or trading advice. Facts may change after publication; the source links remain the controlling record.
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